Ataahua changes her name …. in looks only!

Mixed message branding is to be avoided at all costs. A clear, consistent image by way of graphics and or word and even music, will register when repeatedly seen or heard. When we first put Ataahua’s name on her stern we were worried that people would not be able to read our logo and therefore went for a stylised alternative. However, as our brand, image and reputation has become more widely seen, known and accepted we felt it was time for Ataahua to enjoy wearing her official branded logo with the colours slightly deeper so the dark Bavaria blue (waterline, sprayhood, bimini etc) is in keeping with the A!